Come up with a list of 5 radio stations in the Utah area (choose some FM and some AM stations – music and talk). Write a description of each station including format, advertising, and target audience. What makes each station successful?
104.3 FM is a country station. The station targets country fans of all ages because it plays music from recent artists like Kenny Chesney, and it also plays country artists from the 80s and the 50s. There are weather and traffic reports every half-hour, but the majority of the station is music with a few advertisements.
1160 AM is a talk radio station. This station targets drivers and those seeking news. The weather is reported for the region, and road conditions are discussed. The main focus of this station is to talk about different issues such as the stock market and home foreclosures. 1160 AM is successful because it talks about current issues that concern many people. It also gives traffic and weather reports which help drivers.
910 AM is classified as a "kid's station." This is the local connection of Radio Disney. It targets younger children, and many parents turn this on to entertain their children. Disney plays music from their movies like "The Cheetah Girls" and "High School Musical." This station is a big advertisement for Disney and its movies. Songs like "Love Story" by Taylor Swift and "Lovebug" by the Jonas Brothers are two top songs being played on 910AM. It is successful because of its family-friendly image. Since Disney makes a lot of popular children's movies, the music is popular as well.
97.5 FM is a rock station. This station plays music by artists such as Metallica and Hinder. The bands that play on this station are appealing to a very broad audience because of the presence of both new and older artists. Rock fans of all ages will be drawn in by 97.5. Advertisements include thngs such as concerts and shows that will be in the Utah area.
101.9FM is a Pop radio station. It plays current and popular music such as "Fearless" by Taylor Swift, and "Let it Rock" by Kevin Rudolf & Lil Wayne. This station is appealing to teenagers and young adults. It has advertising for credit card debt fixes, concerts, and radio shows. This station is successful because it is playing all of the songs that are on the top of the itunes charts. Also, the introduction of new songs that fit in this genre make song sales go up. Musicians and recording companies seek this kind of radio station to release new music.
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